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Demetri, Owner Demetri started in the bike business in 1973. He has owned and operated bicycle stores since 1980. Demetri is a certified Campagnolo Master Mechanic; Certified Professional Bicycle Fitter: New England Cycling Academy; Campagnolo School of Mechanics; Serotta International School of Cycling. |
As I rode through Italy in the early eighties, I realized why the italians love cycling. They treat it as much more than a sport... it's a lifestyle! We opened Veloce in 2003 with that old world vision of creating a neighborhood store that provided great service and quality products for the road bike lover. Whatever the price of the bike, people need to be fit or adjusted to experience the joy of their best ride... that's what we do best! - Demetri and Denise
Each year we donate a portion of our profits to a worthy charity. This year the donation was to World Bicycle Relief. "Simple, sustainable transportation is an essential element in disaster assistance and poverty relief. Bicycles fulfill basic needs by providing access to healthcare, education and economic development. Bicycles empower individuals, their families, and their communities. Our mission is to provide access to independence and livelihood through The Power of Bicycles." read more...
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Meet the staff: |
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Tom, Master Mechanic Tom's mechanic skills are unmatched. He's the absolute best. If Tom can't fix it, buy a new one, nuff said. Tom is a master wheel builder. His specialty work includes Triathalon bike set-ups. He's been a mechanic for over 25 years. |
Ryan, Mechanic Ryan is a our newest mechanic and a computer wiz-kid.. he's fresh in from Boston. |
Bernadette, Sales Bernadette can true your wheels and bake your cakes. In the mornings she wields a spatula and in the afternoons, a wrench. |
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